Market Analysis and Competitive Research
Automate competitive intelligence that stays fresh — not just a one-time report.
Who This Is For
The market is showing us that the cost of implementing software is trending toward zero. Speed is going to matter, but trust and differentiation will ultimately win the battle.
How do you understand what your competitors are doing? How do we look at the differences between the problem they think they’re solving and the problem you think you’re solving? What’s the narrative about their product in the market — and what does the market have to say about yours?
In this session, we’ll look at automating this kind of research — not only to produce results one time, but to produce and watch them on a recurring basis. Smart product plans of the future need to understand the context in which they operate. AI can help you make sure that context is always fresh and accurate.
Key Concepts
- Automated competitive intelligence: what to track and how often
- Analyzing competitor positioning vs. your own narrative
- Building recurring research pipelines that stay fresh
- Turning market signals into actionable product decisions
- The difference between what competitors ship and what they promise
What You'll Take Away
- A live competitive dashboard you build during the session
- Automated research workflows that run on a schedule
- A framework for translating market data into strategic priorities
- Templates for competitive briefs your team can actually use
- Hands-on experience with AI-powered research tools
Morning
Afternoon
Instructor
What You Need
- A laptop running macOS or Windows (tablets are not sufficient)
- A modern web browser (Chrome or Firefox recommended)
- Claude access will be provided — setup instructions sent before the workshop
Ready to join?
Questions? Get in touch →