Market Analysis and Competitive Research

Your competition is ready to move fast. What are they delivering now, and what are they promising for the near future? Learn to automate competitive research that stays fresh — not just a one-time report.

Who This Is For

Product managers tracking competitive landscapes
Marketing strategists developing positioning and messaging
Business development leaders evaluating market opportunities

Agenda

Morning

8:30Setup & introductions

9:00Automated competitive intelligence: what to track and how

10:00Analyzing competitor positioning vs. your own

11:00Build a live competitive dashboard

Afternoon

12:00Lunch

1:00Building recurring research pipelines

2:00Turning market signals into product decisions

3:00Competitive brief workshop and next steps

Learning Goals

Key Concepts

Automated competitive intelligence: what to track and how often
Analyzing competitor positioning vs. your own narrative
Building recurring research pipelines that stay fresh
Turning market signals into actionable product decisions
The difference between what competitors ship and what they promise

What You'll Take Away

A live competitive dashboard you build during the session
Automated research workflows that run on a schedule
A framework for translating market data into strategic priorities
Templates for competitive briefs your team can actually use
Hands-on experience with AI-powered research tools

In the Workshop

Instructor

Jeff Casimir has spent two decades building technical education programs, including founding the Turing School of Software & Design. He brings deep experience in hands-on, project-based learning to every session.

What You Need

A laptop running macOS or Windows (tablets are not sufficient)
A modern web browser (Chrome or Firefox recommended)
Claude access will be provided — setup instructions sent before the workshop